Fade To Black.
As some of you know my brand has gone through a complete aesthetic revamp, from white to BLACK! Just yesterday we had a Spring event where we revealed the new look and well as new additions to the Sonia Kashuk line! I’m proud to introduce the new logo, packaging and of course products that you can look forward to in the coming weeks. I very much hope you all love them. Please bare with us as your local Targets begin to stock up on all of these. Same great luxurious quality, with a whole new look!

I love your products, especially the Tinted Moisturizer. Do you think some of the ingredients in it, such as: dimethicones, Peg-40 Castor Oil and parabens will ever be replaced? :/
<3
Farah
Love your line and the new look. I have beent trying to go paraben free and I can only find a limited number of your products are paraben free. Which of your products are paraben free (I know the lipsticks, illuminator and some of the eyeshadows are paraben free)? Any plans for more paraben free products?
Anna
We will absolutely make more paraben-free products. Our customers well being is most important to us therefore we try to make all our products are healthy as possible. Thank you so very much for the kind words.
Sonia
FINALLY! A drugstore, matte, cream bronzer! I can’t thank you enough
Very impressive! Can’t wait to see in the stores!
Can’t wait to see the revamped line! I was wondering as the brand is releasing more products will any current ones be discontinued?
Alyssa
Most of the items will be a running change, therefore you will find they’ll be the same products with new packaging. As the transition happens you’ll see both in store. Other items will be completely brand new packaging and brand new formulas. If you have questions on any specific products please feel free to contact my customer service team at Info@soniakashuk.com
Sonia
I am so looking forward to getting my hands on these. The new packing is beautiful! Especially the eye shadows, the lipsticks that take the guess work out of the color you’re in need of, and the quads! Plus I love the design (logo) on the round pot concealers! So sharp and sheik, love it!
Looks great! Cannot wait for its arrival.
Hope you have not discontinued the duo eyeshadow “bite the dust” It’s my absolute favorite!
Kim
No, Bite the Dust is not discontinued.
Sonia
Are any of the white products being discountinued while the transition to black?
Isabel,
Most of the items will be a running change, therefore you will find they’ll be the same products with new packaging. As the transition happens you’ll see both in store. Other items will be completely brand new packaging and brand new formulas. If you have questions on any specific products please feel free to contact my customer service team at Info@soniakashuk.com
Sonia
Everything is looking Gorgeous Sonia, I can’t wait to try everything =) I hope my local Target will have everything on time <3
Everything is looking Gorgeous Sonia, I can’t wait to try everything =)