For those of you who aren’t too sure about adding bright colors to your Mani, here are some Nudes and Neutral Nail Trends you must try!

From award season to fashion week… these shades are flattering on everyone making nails look elegant and pretty. Try a bare nail like Michelle Dockery and Natalie Portman when you want to keep it simple. The idea behind the Nude nail color is to choose a shade that is close to your skintone or at least to the color your nail is without polish. Sugar Rush is great nude with a bit of pink because a yellow undertone on a nude shade can make your nails looks dirty. This shade also works great with anyone as you can intensify it by applying more coats. A rosey neutral is a good compromise between a nude and a some color. The Mauving on Up nail colour is a good choice to spice up a neutral nail even a bit more than Hayden Panettiere and Zoe Saldana did with their creamy nudes. This way you get a nail hue that is as versatile as a Nude plus a bit of excitement with the hint of color. Tauped is a neutral that looks chic and classic. It is a great neutral alternative to a dark color while giving you some of that boldness. Just look how beautiful this shade looks on Connie Britton and Debra Messing, perfect for any occasion and mood.

Nothing says Holiday like Gold and Silver! What better to get in the festive spirit than tinsel tips, shimmering lips, and golden eyes to die for! My Precious Gems mini set comes complete with a soft gold long wear liner. A super shine white gold flecked gloss. And mini versions of our best selling nail polishes in Golden Ticket and Smoke’n Mirrors. For a perfect party ready pout pack on the sparkle or create show stopping eyes with bold gold line. My favorite way to incorporate these metallics into my holiday repertoire? Updating a classic french manicure with a modern gold or silver tip.

This month, my Spring ad campaign launches on Target.com and beauty magazines. Featuring an amber haired beauty, we focused on the magnificence of sexy sun-kissed skin and stunning summer shades. The hero product of this look is really my new Illuminating Bronzer which helped me achieve a natural, flawless glow on this otherwise remarkably fair model. The secret is in the groundbreaking poured powder formula that combines all of the ideal properties of powder, cream, and liquid products. The first of its kind at mass, this velvety bronzer creates a transparent veil of warming color that is both buildable and luminous. An essential product for effortless summer beauty, my Illuminating Bronzer is sure to become your skin’s new best friend!

This look is actually quite simple to achieve:

Apply bronzer all over for color, concentrating on the areas where the sun naturally hits the face

Dab a highlighter along the high of the cheekbones to make them pop

Swirl blush over the apples of the cheeks, working backwards towards the hairline

Sweep a golden bronze shadow over the lids and under the eye, blending color so it fades outward

Add definition by applying liner along the upper and lower waterline

Perfect your pout with a pretty hot pink lipstick

Finish the look with a modern french manicure- orange nail beds with golden tips

Congratulations to the following winners:

Ischalyn, winner of the Star Studded 7pc Brush Set

Aquaheart, winner of the Bright Idea 4pc Brush Set

Diana Devlin, winner of the Escape to Paradise Face Palette

@robynlyanne, winner of the Brilliantly Bold Hair Brush

Amber Blevins, winner of A Powerful Punch Mini Nail Set

all winners please email my team at info@soniakashuk.com with your contact information to receive your prize.

Thank you to everyone who participated, it was so great to hear everyone’s amazing ideas!! Some really good starting points for future development as well as some requests there are coincidentally already underway. I look forward to sharing all of our new products with you in the future.

With the start of May, spring is in full swing and what better way to celebrate than with a fabulous GIVEAWAY!! For those of you who have yet to get your hands on my new seasonal collection of bright colored accessories and beautiful wearable shades, here is your chance. My entire Spring 2012 Limited Edition Collection is up for grabs including:

Star Studded 7pc Brush Set, $24.99

Bright Idea 4pc Brush Set, $14.99

Escape to Paradise Face Palette, $19.99

Brilliantly Bold Hair Brush, $12.99

A Powerful Punch Mini Nail Set, $9.99

Each selected individual will receive one of the above items, totaling 5 winners. We are deep in development for next year’s Spring 2013 collection so to enter we want to know: What are you hoping to see from the Sonia Kashuk line in the future. It can be anything, from a unique brush handle or case design to a product you’ve always wished for. Maybe you have the perfect nail polish shade or a brush concept that fulfills an application need yet to be addressed. There is no right or wrong answer, just a chance for you to be heard plus an opportunity for us to share free product with 5 lucky participants!! I know you all have great ideas and I am so excited to hear them; and who knows, you may just see some of them come to life in future collections. You can enter until Friday May 4th at 5pm EST by leaving comments on this blog, tweeting me @soniakashuk with the hashtag #SKBEAUTY, or posting on our facebook page. The winners will be chose at random and announced on Monday May 7th.

Good Luck!

Last Sunday was the launch of my NEW Spring 2012 Collection in Target stores! This year we really outdid ourselves, creating so many fun, colorful accessories, incredible new makeup formulas, and innovative new brush designs. Recently, I held an event at my studio to celebrate the new assortment and introduce the collection to the media. So when it came time to share these new products with all of you, I thought what better way than with an exclusive look inside at all the fun things we’ve been doing!

All of the stunningly vibrant Spring 2012 Collection out for display in my studio

Continue reading “Step Into Spring!!” »